Media Kit
About Shoes and Clothes for Kids
Mission
The mission of Shoes and Clothes for Kids is to break barriers to school attendance by providing new shoes, clothes, and school supplies to students in need.
Founded in:
1969 (as Shoes for Kids)
Service Area:
Primarily Cuyahoga County, Ohio
Executive Director:
Monica Lloyd
Board Chair:
Kelly Rudloff
Milestone Moments:
- In 1969, Cleveland businessman Morrie Sayre fills the trunk of his car with used children’s shoes to help our community's most vulnerable residents get to school. Read more about Morrie Sayre and our founders.
- In the beginning, Shoes for Kids distributed shoes directly in the Cleveland Schools. Over time, we partnered with churches and community centers located in the areas of highest need in Cleveland and its inner-ring suburbs to distribute shoes and other new items in bulk.
- In 1998, Shoes for Kids formally added clothes to the items it provided and changed its name to Shoes and Clothes for Kids.
- In the early 2000's, our Legacy Program continued to serve as our main program, providing thousands of new items to our Distribution Partners through events such as UPS Care Day and regularly, monthly distributions.
- In 2016, our mission evolved to focus on reducing barriers to school attendance.
- In 2017, SC4K merged with Uniforms for Kids, a local nonprofit organization helping to provide students with new school uniforms. Later that year, SC4K became the local affiliate of Kids in Need Foundation and began serving teachers in under-resourced classrooms throughout Cuyahoga County.
- In 2019, SC4K celebrated its 50th anniversary by launching the 50th Anniversary Growth Fund
- In 2023, SC4K relocated its entire operations to the Community Resource Center (CRC), consolidating multiple warehouses and expanding its service to the community.
- In 2024, SC4K added Direct Service to families referred by the Community Resource Center's partner organizations, returning us to our roots of distributing items directly to the children who need them.
- In 2025, our Associate Board will celebrate its 20th anniversary.
Sharing the SC4K Brand and Mission
Our Logo
Our primary logo was designed by a Cleveland advertising agency and its shape represents a tag. This is representative of our mission to provide only new items to students in need. Our tagline "More than new outfits, new outlooks" tells how we positively impact the mindset of the children we serve. By outfitting them with new shoes, clothes, and school supplies, we are inspiring confidence and pride, while affirming their dignity.
Brand Style Guide
Our style guide provides the guidelines for using Shoes and Clothes for Kids logos, fonts, and colors we use share the mission of SC4K. Our logo was updated in 2023. In 2024, we introduced a horizontal logo and new color palette. If you are linking to our website, please ensure you download our updated logo files.Please contact us if you have any questions about using any of our branding elements.
Boilerplate Copy:
[The copy below can be published to share general information about SC4K and our mission. Please do not make any edits or alterations to this text.]
More than New Outfits, New Outlooks
Founded in 1969, Shoes and Clothes for Kids (SC4K) is a non-profit organization based in Greater Cleveland. The mission of SC4K is to break barriers to school attendance by providing new shoes, clothes, and school supplies to students in need. By giving these items to children whose families face economic hardships, SC4K empowers them to overcome obstacles to get to school. Providing students with only new items fosters pride, confidence, and new outlooks, so they can achieve success in their education and in life.
Our Legacy Program distributes items through a network of 24 strategically located Distribution Partners who qualify and serve families in their communities. As the local affiliate of the Kids in Need Foundation, our Teacher Resource Center provides free classroom and school supplies to teachers in schools where at least 60% of students qualify for the National School Lunch program. Beginning in April 2024, our Direct Service Program provides items to families referred to SC4K by the Community Resource Center and its partner organizations.
Through partnerships, volunteers, and the community's unwavering support, SC4K distributed items valued at more than $2.7 million to 28,548 kids and hosted 1,459 teacher shopping visits and 668 family shopping visits last year. For more information on our mission and programs, visit www.SC4K.org or email info@SC4K.org.
Downloadable Resources
- 2025 Program Overview Flyer
- 2024 Highlights and Impact Report (Annual Report)
- 2023 Highlights and Impact Report (Annual Report)
- Get Involved Flyer
- Volunteer with SC4K Flyer
Printable Brochures
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- Programs Brochure (Coming soon)
- Volunteer Brochure (coming soon)
- Collection Drive Brochure (coming soon)
Media Inquiries
For media inquiries, please contact Carolyn Sekerak, Grants and Content Manager at 216-881-7463 x104 or email csekerak@s4k.org.
Have Other Questions? Email us at info@sc4k.org or visit our Contact Page.
Volunteers Make Our Work Possible:
